Shades of Beauty Blog

Welcome to the New Corleon

From the Founder

There comes a moment in every journey when reflection leads to refinement. For Corleon Beauty, that moment is now. What began as a passion for clean, natural self-care has grown into something deeper: a thoughtfully curated experience rooted in intention, elegance, and legacy.

Rooted in Heritage

Corleon Beauty is, and always will be, proudly Dominican and Indigenous-owned. Our heritage is the foundation of our brand, guiding every choice we make and every product we create. As we continue to grow, we honor our roots more deliberately, allowing them to shape a collection that feels both meaningful and enduring.

Ritual, Redefined

We believe self-care is not a routine, but a ritual. An intentional pause. A moment of connection. As Corleon Beauty evolves, so does our approach, expanding our offerings while refining our core staples. Each product is designed to be savored, woven seamlessly into your daily rhythm, and experienced with care.

A Refined Expression

You’ll begin to see subtle shifts across Corleon Beauty, an elevated visual language, a quieter sense of luxury, and thoughtful details that reflect strength, softness, and balance. While our aesthetic has been refined, our purpose remains the same: to create beauty that feels intentional, grounding, and personal.

For the Corleon Woman & Man

Strong yet gentle. Rooted yet ever-evolving. The Corleon individual moves with quiet confidence and understands that true beauty comes from honoring where you come from while shaping what’s ahead. Corleon Beauty is for those who see self-care as sacred and elegance as something lived, not performed.

Four Years of Gratitude

As we celebrate four years of Corleon Beauty, I am filled with deep gratitude. This journey has required faith, resilience, and trust, but it is your continued support that makes it possible. Every message, every purchase, every moment of encouragement has helped shape this brand into what it is today. Thank you for growing with us.

Thank You for Being Part of This Chapter

To those who have been with Corleon Beauty from the beginning, thank you for believing. To those discovering us now, welcome. We invite you to experience this next chapter, where our offerings expand, our vision sharpens, and care continues to be rooted in culture and elevated through intention.

With gratitude,
Jyaida Starr
Founder, Corleon Beauty