About Us

Corleon Beauty is a Dominican and Indigenous-owned business crafting all-natural, cruelty-free hair and body care products. We cater to individuals dealing with hair loss, rough or dry skin, or those simply seeking natural products for self-care. As a Dominican and Indigenous-owned venture, Corleon Beauty is a heartfelt expression of cultural pride, reflected in the meticulous care given to our natural hair and skin. Our products are a testament to our heritage's beauty, embracing our cultures' traditions and natural resources.
Each item is handmade with love and deep respect for the environment, ensuring our customers experience the same pride and connection. Founded on the belief that self-care is a form of cultural appreciation, Corleon Beauty aims to empower others to embrace their natural beauty. Our products allow individuals to nurture their hair and skin while celebrating their unique cultural identity. At Corleon Beauty, we believe in the power of self-love and cultural pride, and our mission is to share this with the world.
OUR MISSION
At Corleon Beauty, our mission is to empower individuals to embrace their natural beauty through high-quality, handcrafted products made from the finest natural ingredients. We are committed to creating hair and body care solutions that promote health, confidence, and well-being. By prioritizing sustainability, ethical sourcing, and cruelty-free practices, we strive to make a positive impact on both our customers and the planet. Our goal is to inspire a sense of self-love and care in every person who uses our products, fostering a community where beauty, integrity, and nature harmoniously coexist.
OUR STORY
In 2016, the founder of Corleon Beauty, Jyaida Starr faced significant hair issues, with damage leading to substantial hair loss. In 2018, she found the confidence to do the big chop, marking the beginning of their journey toward healthy hair care. Through extensive research and dedication, she discovered effective natural hair care solutions. This journey inspired the launch of Corleon Beauty in May of 2021.
Choosing this path as a business owner stemmed from the founder's passion for helping others with their hair and skincare needs and the joy of handcrafting their products. Their inspiration began in high school, where business classes taught them to start Corleon Beauty. The mission of Corleon Beauty is to empower others to care for their natural hair and fall in love with it, promoting self-love and the use of natural products.
As a Dominican and Indigenous-owned small business, the founder expresses pride in their culture through a natural hair and skincare commitment. Their natural hair and skin reflect their cultural heritage, which they have come to admire deeply. Corleon Beauty was created to help others feel this same pride and joy through self-care with natural, handcrafted products.